Have you ever found it frustrating that you’ve made exciting new SEO changes to your website pages, or created a new page, but it’s not showing up in a Google search?
SEO can be a slow moving process, and it can sometimes feel like it takes forever for Google to acknowledge your hard work.
In the good (or bad) old days of SEO, there was little control of when Google would crawl your site.
SEO advice was often based around the notion that frequently posting content, or making updates would “encourage” Google to crawl your site to find these new updates – giving you a better chance of ranking in the SERPS.
Although there are no guarantees that you will rank for a search term that you are targeting, there is one trick that seems to be overlooked when it comes to having Google acknowledge your updated content’s existence.
This can be really important when you are making changes in trying to gain a featured snippet, or wanting to see whether changing that title tag is going to cause trouble for you on a search term that you are already ranking for.
The trick: Submit new pages through Google Search Console
If you haven’t got Google Search Console setup for your site, you should.
While there is skepticism in the SEO community regarding the accuracy of the data that search console gives, and how buggy it can sometimes be, it is still an excellent tool for assessing how your search results are performing.
Not only can you filter by types of queries that aren’t always present in Google Analytics (the dreaded “not provided”), you can see the organic click through rates of the search results your website is providing.
This can be a game changer, especially when it comes to testing meta descriptions. In short, the search console allows you to treat SEO like you might treat your text ads in Google Adwords.
Assuming that you do have search console, and you’re ready to get your new or updated page indexed as fast as possible, you’ll want to:
- Login and head to the “Crawl” section in the side menu of search console.
- Choose “Fetch as Google” in the drop down list.
- You’ll now enter the URL of the page you want indexed into the box provided.
- Hit the “Fetch and Render” button. Googlebot will do its thing and render what it has seen on the page, compared to what a visitor would see. (Check this is correct).
- Now in the top right corner, hit the “Request Indexing” button.
- You’ll see a box asking you to choose a submit method. I always prefer to select “Crawl this URL and its direct links” so that Google will pick up anything new on pages you’ve linked to.
- Finally, confirm you’re not a robot and hit “go.” You’re not a robot right? You have to tell me if you are…
That’s it, you’re done, and Googlebot will confirm that indexing has been requested.
This doesn’t always happen immediately, and there are varying reports about how long this process takes from SEOers around the web. In my experience, it is relatively quick, and on some occasions, the changes have been picked up by Google in less than half an hour.
If this is a new page, or you have changed something that will show in the search results, you can of course use the “site” search modifier to search the keywords of the page you are looking for.
Just do a Google search for your keywords, but start the query with “site:putyourwebsiteaddresshere.com” before adding your keywords (leave a space before your keywords) like so:
SEO often feels like playing the long game, but with this simple way to get Google indexing your new pages, it doesn’t always have to be!
- The latest Uprise update on featured snippets.
- Our ultimate SEO tools guide.
- Read about how we approach Search Engine Optimisation.
- Find out how Uprise is approaching Adwords Bid Adjustments
Monday, 22nd of May 2017