What is UX?
User Experience – UX for short – is a scientific approach to making websites, products, and services more usable. Have you ever struggled to use a website because it just doesn’t seem to work the way you think it should? The culprit is often bad UX.
UX sits at the intersection between psychology, design, and engineering, and it includes many different disciplines that add up to impact a person’s experience.
These disciplines include, but aren’t limited to:
- Visual design: aesthetics and the placement of elements on a web page or product interface
- Interaction design: how an interface reacts to prompts from a human, including clicks, taps, gestures, scrolling, typing, and more
- Information architecture: the groupings and categorisation of elements of a site or product
- Accessibility: at the bare minimum, evaluating a products’ compatibility with assistive technologies; can be used to completely reimagine a product’s design and functionality
- Research, prototyping, and development: the elements that go into understanding human attitudes and behaviour, identifying and implementing product changes, and measuring effectiveness
The Uprise Approach
Here at Uprise, we call UX by a different name: Experience Optimisation, or EXO. This name reflects our belief that great experience design isn’t just for current users of a product or service; it should be inclusive of all people, including those who don’t use the product or service (yet!).
We take a human-centred approach to our EXO work. It all starts with a foundation of thoughtfully deployed research – are we asking the right questions to the right people, and are we measuring the responses in the most appropriate way? We take a careful, measured approach to how we conduct research, all the while aligning our efforts towards the goal of maximising business impact for our clients.
Once the research is done, we provide detailed recommendations for implementing and measuring changes. For some clients, we make the changes ourselves, and for others, we simply provide the recommendations so they can take them to their existing developers and designers.
How can UX help my business?
UX can make a difference on several levels. At its most basic, it can identify low-hanging fruit for improvements to a product or site, increasing usability by removing the issues that are obstructing users from doing what they want. At a deeper level, UX is particularly useful in identifying users’ motivations and desires, pointing the product in a clear direction for it to be most impactful for current and future customers. And at its deepest, understanding user experience can fundamentally shift business strategy for the better, setting businesses ahead of competitors and disrupting whole industries (think of how Netflix changed the video rental industry).
If you’re curious about how Uprise EXO might be able to impact your company, reach out! We’d love to chat. Every organisation has different UX needs, and we’re eager to hear all about yours.
27 June 2018