Trustpower have recently appointed Uprise Digital as the agency of record of their digital performance media. As one of New Zealand’s largest energy and telecommunications companies, they have plans to drive even more customer acquisition with the support of Uprise.
With a history in New Zealand spanning back to 1915, around 230,000 energy customers and over 100,000 telecommunications customer connections, they are well placed to grow further.
“We were looking for a digital media partner who could unlock the potential of our data and make our marketing dollars work harder for us. With Uprise we found a partner whose skills and approach aligned with where we wanted to head and would drive our goals of achieving highly targeted bundled service signups, and reduced media wastage” – Trustpower Digital Channel Manager, Wayne Ramshaw.
“We’re delighted to be working with Trustpower. We have a shared set of values to challenge everything and keep the customer and performance at the core of every decision. Clients like Trustpower allow us to be truly data lead and it’s exciting to be working with a brand that wants to be a market leader by leveraging technology” – CEO of Uprise Digital, Tim Pointer.