We’re excited to announce that Uprise have recently acquired Data & Analytics Agency, Absolute Analytics. 

With the recent changes to cookie tracking and data transparency in the digital & marketing industry, there is an increasing need for businesses to ensure their data and analytics strategy is sound. Given the ever changing landscape, now more than ever businesses need to be able to not only measure performance but utilise the tools to drive real engagement with their customers. 

We wanted to accelerate our capability to be a true market leader in this space, and Absolute Analytics is just that. 

This means that we will have seven new employees joining the Uprise family & will have one of the largest independent Data & Analytics offerings in New Zealand. 

The team at Absolute Analytics have worked with a vast range of clients across New Zealand on a range of projects – from Google Analytics & GTM setups, to large scale bespoke Data Management and Customer Data Platform projects. Their expertise is wide ranging, across a number of different areas:

  • Combining data & advertising – modelling above and beyond attribution methods, to understand the true impact of advertising activity.  
  • Building & specialising in first party customer data & customer data platforms (CDPs) – an area that will be crucial to business growth in the future of advertising. 
  • Activating the data to improve all areas of the marketing mix. 
  • Building genuine connections & relationships with customers – rather than being everywhere to everyone. 

Head of Absolute Analytics, Mark McKenzie, says: “I’m very excited about joining the Uprise family, we have worked with lots of great agencies over the years, and I have personally held Uprise and their CEO, Tim Pointer in high regard for a long time. Absolute Analytics has come a long way in five years, and I am very excited to see this next stage of evolution. The team and I can’t wait to share all of our hard-earned specialist knowledge & skills to supercharge Uprise’s existing Analytics, Data, and Insight offerings.”  

We can’t wait for all of you to eventually meet the Absolute Analytics team, and experience their expertise when it comes to Data & Analytics maturity!